Huh? A "YouTube Video?" What's That?

So what the heck is a "YouTube video?"

Beats me.

And my film crew. And editors. And writers.

But as filmmakers we hear this more and more. Hmmm. So I got to thinking....

When someone wants a "YouTube video," what does that mean from a producer's point of view?

Is a "YouTube video:"
Professionally created?
Consumer created?
Expensive?
Cheap?

Does a "YouTube video" include:
Actors?
Non-actors?
A call to action?
A great story?
No story?
A weak story?
Interviews?

Does a "YouTube video" look:
Slick?
Beautiful?
Home-made?
Hollywood?
Campy?
Mysterious?

Does a "YouTube video" feel:
Funny?
Serious?
Sad?
Optimistic?
Negative?
Surprising?
Joyful?
Scary?

Is a "YouTube video:"
Musical?
Poetic?
Educational?
Inspirational?
Thought-provoking?
Staged?
Captured live?

Phew! I'm just starting. But I think you get the idea.

The next time your producer looks confused when you ask for a "YouTube video," remember...

YouTube is a distribution channel...not your video story.

---Tom

Huh? A "YouTube Video?" What's That?