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Director Tom
Huh? A "YouTube Video?" What's That? So what the heck is a "YouTube video?" Beats me. And my film crew. And editors. And writers. But as filmmakers we hear this more and more. Hmmm. So I... More »
Director Tom
Selling Peace Like Soap "Our product is peace," John Lennon riffed. "Let's sell it like soap!" That was almost 40 years ago, folks. Imagine. Just imagine. ---Tom Selling Peace Like Soap
Director Tom
photo What kind of relationship do you want to develop with your customers? Suppliers? Stakeholders? I just finished reading Tom Asacker's new book, A Clear Eye for Branding . In fact, I read it... More »
Director Tom
( photo) "Why are you pushing the "play" button for your audience? That one simple question will provide you and your filmmaker the 'e-Motional' DNA to make your film a success. Of course, other... More »
Director Tom
I thought I was making a difference. But now, it's just too hard to know. Loopholes in organic labeling are making it nearly impossible to buy real organic food. (photo) How pathetic. Horizon... More »
Director Tom
http://thomasclifford.squarespace.com/ I recently came across Tom Asacker. Tom who? Tom is a "branding guru." Tom's article reinforces the concept that your stories about yourself and your company are more memorable and meaningful than your facts,... More »
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February 2008 
