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Director Tom
One Email No Video Client Should Ever Write Imagine this. You're thinking about building a new home. You decide to send an email to a general contractor. You write a note that goes something like this...... More »
Director Tom
Huh? A "YouTube Video?" What's That? So what the heck is a "YouTube video?" Beats me. And my film crew. And editors. And writers. But as filmmakers we hear this more and more. Hmmm. So I... More »
Director Tom
Why the Format Doesn't Matter Ever wonder what all these formats have in common? 35mm 16mm 2" 1" 3/4" 1/2" Betamax Laserdiscs D2 Betacam Betacam SP D-beta 8mm HI8 DV DVCPRO DVCAM DVCPRO HD HD-DVD HDV... More »
Director Tom
Time for a "gut check." Ready? If your company video story disappeared tomorrow, who would miss it? Everybody? Just a few people? If your gut is starting to sink, you're not alone. Corporate videos have... More »
Director Tom
photo I got to thinking... When organizations decide to tell their story through film, they take a leap. As a filmmaker, I, too, take that leap with them. Together, we take a leap into the... More »
Director Tom
Photo credit Here's more proof how small counts. How small? For starters, how about you? People brand you, like it or not. Asking the global questions: Who am I? Why am I here? What do... More »
Director Tom
I got to thinking... Unlike a photograph, a hologram contains the "whole in every part." As the seed, so the fruit. No matter how small the "slice" is, that single "slice" contains the whole. Just... More »
Director Tom
http://thomasclifford.squarespace.com/ Spent today reading "Our Iceberg is Melting" by change gurus John Kotter and Jolger Rathgeber. http://ouricebergismelting.com/ Consider it as the new version of "Who Moved my Cheese?" Using the fable approach to change, Kotter... More »
Director Tom
http://thomasclifford.squarespace.com/ I recently came across Tom Asacker. Tom who? Tom is a "branding guru." Tom's article reinforces the concept that your stories about yourself and your company are more memorable and meaningful than your facts,... More »
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February 2008 
